Apple has recently rolled out its App Tracking Transparency with iOS 14.5. This application helps users to decide whether they want to enable their activity for advertising purposes. But according to the poll conducted by the Verizon-owned analytics firm Flurry 96% of the iPhone users in the USA alone do not want to allow this feature.
App Tracking Transparency features come along with iOS 14.5 was launched at the end of April. And in this, users have the freedom to choose to let tracking on or off for advertising. But as unexpected by the company, only 4% of the users have said yes, and others have strictly said no, thanks.
After downloading the new iOS 14.5, people have to open an app, download, or updates it to enable the tracking system. They have to open an application individually to enable this feature. But if they want to stop the tracking system altogether without the hassle of rejecting the app one by one, users can allow ” Allow Apps to Request Track” in the privacy section.
4% is not a good number for tech giants like Facebook, who earn their profits through advertising. On the contrary, most users do not want to overwhelm by the tracking system. According to Flurry, 3% of US and 5% of the international iPhone users have restricted the tracking feature.
These findings by Flurry are based on the data collected from over 2.5 million daily mobile users in the US. The company collects data through an analytical tool from the application, which has more than one million downloads.
The social media giant Facebook has been a vocal opponent of Apple since the company makes most of the profit from the advertisement. Another business firm has supported the decision to keep tracking through advertising, and this data is shocking to them as well. Advertising encourages small and large businesses and lets them earn some profits. But due to restriction, this may affect their profit levels.